Tuesday, January 27, 2009

Sure we have a new president, but I think an even bigger change occurred this month: Mountain Dew became Mtn Dew.

Apparently this “re-branding” is part of PepsiCo’s effort to connect with younger consumers, who, with all their text messaging and whatnot, seem to have developed an aversion toward vowels. At least they could have put a period after "Mtn." (Of course, this is the same company that bottles Dr Pepper.)

While they were at it, PepsiCo also changed the logo of their flagship beverage to this:

I guess it’s supposed to look more like a smile than the old logo, but to me it just looks like somebody talking out of one side of their mouth. Or splitting their pants.

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